so that's what $800,000 buys you

turns out that the London 2012 olympic logo cost $800,000 to "develop".
really.

have you seen it? yikes. they're going to use the same basic shape and change the color at random, or according to some pattern only they know. sort of like MTV in the early days. told you the 80's were coming back.

the head of the firm isn't talking, so we can't get any feedback on his vision. is it weird if a PR firm doesn't talk to the media? guess not.