I caught a recent "news" item on si.com today. Nike Basketball is showcasing it's new uniforms for four major programs this weekend. I'm sorry, it's not a uniform. It's actually a "system of dress", and it looks a lot like some guy in an under armour top with matching culottes. awesome. but not.
I don't mind the longer shorts, although these are a bit much. I think you can strike a nice balance between the John Stockton butt-huggers of yore and the skirts the kids are wearing these days. Nike disagreed; they made skirts. Actually, not to put too fine a point on it, they made culottes.
Apparently the "form-fitting" jerseys can be "customized" by wearing compression shirts underneath. You can wear something long sleeved, short sleeved, or sleeveless. My issue with this is that IT'S A UNIFORM. The purpose of a uniform is for everyone to BE UNIFORM, which is why you're all wearing the same thing. You don't customize a uniform, because then it is no longer uniform. I understand some guys already wear compression shirts underneath their jerseys. I'm fine with that, because it's at the coaches' discretion. This institutionalized mix-and-match makes me want to puke. If you want to be an individual you should have taken up tennis.
The U. of Florida look incorporates an alligator scale pattern? It sounds lame but actually might look kind of cool. And the Syracuse unis are a good color, too. It's the customization part that's killing me. And the culottes.
Finally, the jerseys incorporate some history, with old logos and "names of hall of famers". Or, in the case of Ohio State, the logo of Lebron James. That makes a lot of sense, because LeBron was awesome when he was at Ohio State. Except he wasn't. He went to the NBA straight from high school. He WOULD have gone to Ohio State for at least a year. If he went to college. Which he didn't. So Ohio State is pumped because they get to wear the logo of a current NBA player that is, uhh, from Ohio.
Fitted jerseys are $75, shorts are $60. See you on the court.
1 comment:
your looking at this all wrong. Nike does not make money from giving free shit to the teams, they make it from fans buying jerseys. The larger the variety of looks the more likely one look will appeal to any one fan. Sports is a business. Period. Nike is in business. period.
Furthermore, basketball is not a team sport. Team sport and basketball are mutually exclusive. nobody plays basketball to be part of a team they play it to be an individual, which is one of the innumerable reasons that basketball sucks across the board.
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