27 December 2012

Now with more racism!

The Atlanta Braves have a new batting practice cap. I didn't even know such things existed, but if asked I would have guessed in the affirmative, since it's a glorious opportunity to sell you (the fan) more garbage. On the other hand it's a fun opportunity to try some different things with the logo, maybe branch out a little.*

Look at those caps. The A's elephant is awesome. Mr. Met is great. There's a lot to like. Unless you're a Braves fan and/or an idiot.

The Braves new cap is retro, and by 'retro' I mean 'surprisingly racist'. You have to wonder who in the graphics department thought this was a good idea. They did use this logo from 1967 to 1989. You know what else is from 1967? Jim Crow laws! Let's bring those back too! If it's old it must be awesome! America!


* Unless your logo is perfect in every way, as in the iconic interlocking SF and (it pains me to say it) NY teams. Or even the script D for the Tigers, which in classic white on a navy blue background is outstanding. Not as good as the SF orange-on-black, but it's close.

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