07 September 2007

apple cuts price on iphone - early adopters mentally re-allocate $200


Nothing makes an early adopter feel like a chump more than a quick price cut. Apple is usually pretty good about it, because they like selling high-margin gadgets to people that aren't very price conscious. They definitely gave the early-adopters the shaft when they cut the price on their phone by 33% after just 10 weeks.

The internal memo probably read something like this:

Dear Die-Hard Apple Customer,
Thanks for waiting in line, making a huge fuss, running all over town, and paying extra.
Love,
Steve

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