Race Reporter Ruby Rides a Bike

Just in time for the holidays, here is Specialized with some superb marketing sweet cuteness. This makes me want to go ride a bike. And also buy one for my niece, if she were at all interested in riding bicycles (she is not). I can't ride right now and it suuuuucks. So watching cycling videos and getting super pumped about getting back on the bike will have to do.

Speaking of being super pumped about getting on the bike: this video is good because Ruby makes bike riding seem like a hell of a lot of fun. People have a tendency to take it very seriously, and wear terribly ugly outfits, etc. They don't always seem like they are having fun. Weird, but here we are.

Ruby's bike has a custom front crank (it's a 1x, i.e. it only has a single chainring up front), Dura Ace brake controls / shifters, an ultegra rear derailleur, and probably some other bits that I cannot figure out. It's a lot different from the stock bike, but whatever. My only quibble with the video is that she says that her power 'comes from her bike'. That is wrong. Her power comes from her, and that is awesome.