The arrival of David Beckham in the US is a Big Deal. There are ad campaigns, and then there are ad campaigns cleverly disguised as magazine covers.
You can read all about what I think of Beckham and his impact on MLS here and also here. Short version: he won't have much impact on the crummy quality of play in MLS, and who cares if you "raise awareness" for a shitty product? It's still shit.
My latest point of interest is the storyboard from the advertising agency that is creating another ad campaign to announce His arrival. (See full storyboard on Slate.) They are contrasting how sad Madrid is (the Real half, not the Atletico half) about Beckham leaving, and how ABSOLUTELY PUMPED the Galaxy fans are.
They show an empty and "lifeless" Bernabeu stadium, and an "energetic and lively" Home Depot Center. That's funny because the Bernabeu averages 72,000 screaming, singing crazies during home games. The Galaxy averages a league-leading 22,500. I've never been to the Bernabeu, but I'm guessing that it was fairly engergetic and lively when they were winning the league for the 26th(?) time this year. Guessing. The Galaxy stadium is really nice, but let's make sure we compare apples to apples. Not that you care.
ps. A google for "posh spice media whore" turned up only 95,500 hits. She needs to work a lot harder.
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